A friend of mine told me a story about how visiting a speed networking event produced to a highly promising business referral. He visited a speed networking event in a neighbouring town where he was hoping to launch his services. He spent about £10 on the speed networking event and another £25 on lunch.
One of the colleagues he met works for a youth enterprise scheme, which aims to give youngsters some experience of the business world by giving coaching sessions and seminars in schools. Now my pal is a former youth worker and, therefore, running a business mentoring session would be like rolling off a log, so he volunteered. He arranged to meet his new colleague, to go through the inevitable documentation that anyone who walks within ten yards of a youngster has to go through.
Three days before the meeting was due to take place, the youth worker called him and in the course of the conversation it emerged that she had dealings with company that he was considering approaching. He arranged for a meeting for him the very same day and a s a consequence he was able to secure a contract, effectively jumping the queue ahead of other interested parties.
Needless to say the product my friend is offering suited the needs of his new client far better than that of his competitor. Howe the whole rigmarole of cold calling sending a letter and arranging a one-to-one was avoided simply because of a positive referral offered by somebody to whom he had offered support.
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