Thursday 17 February 2011

SEO Training at BforB in Hull This Friday Pearson Park Hotel

This is the first such event BforB has launched with our partners in referral networking. More will follow,

Here are the details sent out to 500  members of Hull Chamber of commerce,  contact us or leave a comment if you are interested in future events.


Is your website really working for you? Boost your Google ranking by attending the BforB “Climb the Google Rankings” Training Event.

As part of the BforB ethos of developing our members’ skills and capacity to grow their business, we are holding a training event on Friday 18th February at the Pearson Park Hotel, 2pm to 4pm.

In this two-hour session we will show you:

1.    How to analyse the competition’s website, see what it is they do that pushes them up the Google rankings. You will get access to a simple plug in application that cracks open the secrets of sites and shows exactly who is looking at them!

2.    A list of High PR sites to submit your site to for free. This will put your content all over the web and bring you customers

3.    The easy steps to take to make Google friendly pages that rank themselves. This is a page structure tactic that SEO agencies are afraid to tell you.

We offer this training to our members as a benefit of their membership and today I’d like to extend this invitation to you for £50.

When you consider that a half-day course can cost up to £250 this represents real value for money.

Why are we offering this?

·      At BforB we are passionate about adding value to our colleagues’ networking experience and business.

·      We want you to enjoy the same opportunities our members get.

·      By meeting our members and other like-minded colleagues you will be able to get a feel for how Business Referral Networking can grow your business.


If you would like to attend the phone me, Mark Luscombe on 07837038157, send me an e-mail at mark.luscombe@bforb.co.uk or send the attached fax back form to the number given. 

Wednesday 16 February 2011

Successful Business Networking Now In Hull

I had an interesting meeting in Leonardo's Cafe, Hull yesterday with Tom Salter. Tom runs the Best of in Hull and Beverley providing on line networking and marketing services. Essentially he runs an online business networking site. After discussing how we might help one another we had a general conversation about business networking in Hull and the Humber.

We have a plethora of networking opportunities in Hull and the East Riding, speed networking events organised through the Chamber and referral networking through BforB. There can be no doubt that more and more businesses are realising that social media marketing, Facebook, HTML e-mail shots, cold calling or flyers are all good in themselves, but all they do is compliment the fundamental, people doing business with people. The bottom lie about my meeting with Tom was I wanted to meet him because of hs good personal reputation, he appeared to be a person with whom I could develop a Know Like and Trust relationship and requested an introduction through LinkedIN.

So here is a checklist of things to look out for if you are looking to involve yourself in professional networking:

1. Professionalism. No good getting involved in a networking group that is like some kind of social club. Without a professional structure cliques can form and the opportunities for successful networking can elude new or less assertive members.

2. Access to advice on networking tips and skills to develop best practice.

3. An agenda that is driven by a recognition of the fact that people do business with people. A networking organisation that promotes relationships will ultimately produce better long-term business. This depends on the attitude of members, "What's in it for me now?" attitude will only get short term limited returns. Check out this link on the Ten Commandments of Business networking.

You will find all these 3 key markers at your local BforB group. Check us out at the Pearson park Hotel, 23rd February.

Sunday 13 February 2011

The Ten Commandments of Networking

  • 1) Thou shalt drop the "what is in it for me?" attitude.
  • 2) Thou shalt listen.
  • 3) Thou shalt build a relationship.
  • 4) Thou shalt give the first referral.
  • 5) Thou shalt not tell others of the referral you require; thou shalt "show them" with a story.
  • 6) Thou shalt be specific of the type of referral.
  • 7) Thou shalt reciprocate when appropriate.
  • 8) Thou shalt participate in the network executive, functions, and network time.
  • 9) Thou shalt thank the person who gave a referral.
  • 10) Thou shalt follow up on the referral within 24 hours.

This useful set of hints comes form this article by Mark McGregor.


Check out business networking now in Hull.