When you go networking, keep in mind the S word – it will get you more referrals and better results in general.
What am I talking about?
Specifics.
Here are 4 (of the many) reasons why being specific is of great use at your Business For Breakfast meetings:
Firstly, you can talk about the specific benefits of your business. Which of these 2 pitches do you think you will remember in half an hour?
A – We provide a high quality coaching service that covers many aspects of business growth. Customers are always happy with our service and we get many referrals.
B- Our business coaching covers on and offline marketing, leadership skills and advertising. Last year we were responsible for on average a 20% profit increase in our clients’ business. Referrals account for 70% of our new clients.
Another reason to be specific is that statistics are more
easily remembered than more general statements. In the above example the 70% is impressive because it is something measurable that we can apply to our own businesses.
Thirdly, if you use your pitch to ask for specific referrals this is likely to yield better results. Asking the group if anyone can introduce them to a web designer, or better yet to John Smith the (very hard to reach) web designer, will stick in their minds. Even if they don’t know whoever you want to meet, they may know someone who does.
These are just 3 ways to leverage the S word. What other ways can you get more specific at networking meetings?
What am I talking about?
Specifics.
Here are 4 (of the many) reasons why being specific is of great use at your Business For Breakfast meetings:
Firstly, you can talk about the specific benefits of your business. Which of these 2 pitches do you think you will remember in half an hour?
A – We provide a high quality coaching service that covers many aspects of business growth. Customers are always happy with our service and we get many referrals.
B- Our business coaching covers on and offline marketing, leadership skills and advertising. Last year we were responsible for on average a 20% profit increase in our clients’ business. Referrals account for 70% of our new clients.
Another reason to be specific is that statistics are more
easily remembered than more general statements. In the above example the 70% is impressive because it is something measurable that we can apply to our own businesses.
Thirdly, if you use your pitch to ask for specific referrals this is likely to yield better results. Asking the group if anyone can introduce them to a web designer, or better yet to John Smith the (very hard to reach) web designer, will stick in their minds. Even if they don’t know whoever you want to meet, they may know someone who does.
These are just 3 ways to leverage the S word. What other ways can you get more specific at networking meetings?
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